Harley-Davidson Inc vs Walmart Stores Inc — how do they compare? Harley-Davidson Inc trades at $27.75 (market cap $2.93B), while Walmart Stores Inc trades at $111.87 (market cap $892.90B). The key difference: Walmart Stores Inc is far larger — about 304.7× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.64%). Which is the better fit depends on your goals.
| HOG | WMT | |
|---|---|---|
Market Cap | $2.93B | $892.90B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $31.03 | $134.20 |
52-Week Low | $17.19 | $95.67 |
Enterprise Value | $3.32B | $956.35B |
Dividend Yield | 2.64% | 0.88% |
Volume | — | 5,675,288 |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
Walmart (WMT) trades at $112.2, down 1.79% over the past 24 hours, with a neutral technical signal and bearish moving averages. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $0.66 meeting expectations. Revenue grew to $681.0B in 2025, and net income margin improved to 3.13%. Analyst consensus is strongly bullish with a $142.10 price target. Recent news highlights Walmart's AI initiatives and expansion of delivery services.
Walmart's outlook remains positive due to consistent earnings performance and strategic investments in technology and logistics. Key risks include competitive pressures from Amazon and Target, margin compression from inflation, and economic sensitivity. The stock offers a solid dividend and growth potential, but investors should monitor execution on guidance and consumer spending trends.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Walmart Inc. operates discount stores, supercenters, and neighborhood markets. The Company offers merchandise such as apparel, house wares, small appliances, electronics, musical instruments, books, home improvement, shoes, jewelry, toddler, games, household essentials, pets, pharmaceutical products, party supplies, and automotive tools. Walmart serves customers worldwide.
Read more on WMT →