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Harley-Davidson Inc (HOG) Stock Price Today

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Aura AI Summary

Harley-Davidson (HOG) trades at $28.96, down 0.52% on the day, near the analyst consensus price target of $28.83. The stock shows a mixed technical picture with a bullish moving average signal but neutral oscillators. Fundamentally, revenue declined to $4.47B in 2025 with a net margin of 7.57%, though Q2 2026 earnings beat expectations. The company maintains a dividend, with a recent $0.19 per share declared for H2-2026. Analyst sentiment is cautious with a majority hold rating.
The outlook for HOG is balanced. Positive factors include a reasonable valuation (P/E 16.03, P/B 0.97), recent earnings beat, and institutional accumulation noted in news. Key risks are declining revenue trends, tariff exposure as a US manufacturer, and a recent data breach investigation. Investor sentiment is neutral, with the stock offering value potential but facing significant headwinds from competitive and macroeconomic pressures.
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Key Stats

  • Market Cap
    $3.00B
  • Volume
    1,781,842
  • Sector
    Consumer Cyclical
  • 52W High
    $29.11
  • 52W Low
    $17.19
  • Typical Hold Time
    93 Days
  • Enterprise Value
    $3.41B
  • Div Yield
    2.6%
  • Trading Activity
    -
$29.43
52W Low: $17.19
18 Mar 2026
52W High: $29.43
27 Oct 2026

Track Harley-Davidson Inc (HOG) stock price today on Pluang, updated in real time with live charts and market data. Over the past 52 weeks, Harley-Davidson Inc has traded between a low of $17.19 and a high of $29.43, highlighting its annual price range. Buy and sell Harley-Davidson Inc shares on Pluang with fractional shares and real-time market data — safe and OJK-regulated.

About Harley-Davidson Inc

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

Most Recent News

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Key Stats

  • Market Cap
    $3.00B
  • Volume
    1,781,842
  • Sector
    Consumer Cyclical
  • 52W High
    $29.11
  • 52W Low
    $17.19
  • Typical Hold Time
    93 Days
  • Enterprise Value
    $3.41B
  • Div Yield
    2.6%
  • Trading Activity
    -
$29.43
52W Low: $17.19
18 Mar 2026
52W High: $29.43
27 Oct 2026

Track Harley-Davidson Inc (HOG) stock price today on Pluang, updated in real time with live charts and market data. Over the past 52 weeks, Harley-Davidson Inc has traded between a low of $17.19 and a high of $29.43, highlighting its annual price range. Buy and sell Harley-Davidson Inc shares on Pluang with fractional shares and real-time market data — safe and OJK-regulated.

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