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Harley-Davidson Inc (HOG) Stock Price Today

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Aura AI Summary

Harley-Davidson (HOG) trades at $27.49, down 2.86% today, below the consensus price target of $26.75. The stock shows a bullish technical trend with support at $27 and resistance at $28. Q2 2026 earnings beat estimates at $0.75 per share, but revenue declined to $4.47B in 2025. Analysts are mixed with 25% buy ratings, while institutional activity includes Bank of America increasing its stake by 456.7% in Q1 2026 (SEC filing, 2026-08-15).
The outlook is cautious due to declining revenue and margin pressures, offset by cost-cutting initiatives and North American sales strength. Risks include raw material costs and competitive threats, but valuation metrics like P/E of 15.27 and P/B of 0.92 suggest potential undervaluation if turnaround efforts gain traction.
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Key Stats

  • Market Cap
    $2.86B
  • Volume
    -
  • Sector
    Consumer Cyclical
  • 52W High
    $31.03
  • 52W Low
    $17.19
  • Typical Hold Time
    -
  • Enterprise Value
    $3.27B
  • Div Yield
    2.67%
  • Trading Activity
    -
$27.88
52W Low: $17.19
18 Mar 2026
52W High: $31.03
08 Sep 2025

Track Harley-Davidson Inc (HOG) stock price today on Pluang, updated in real time with live charts and market data. Over the past 52 weeks, Harley-Davidson Inc has traded between a low of $17.19 and a high of $31.03, highlighting its annual price range. Buy and sell Harley-Davidson Inc shares on Pluang with fractional shares and real-time market data — safe and OJK-regulated.

About Harley-Davidson Inc

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

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US stocks trading hours: Monday - Friday (Except for US public holidays) Time: 21.30 - 04.00 WIB 20.30 - 03.00 WIB (Daylight Savings Time*) *The next Daylight Savings is scheduled to begin on March 13, 2022 and ends on November 6, 2022. You can place limit orders outside of the trading hours, but it can only be executed during trading hours. For illustration, a stock is currently trading at $10 per share, but you only want to pay $7 per share at most. Let’s say you set your limit price to $7 at 18.00. Your order will be executed when the market is open at 21.30 if the stock drops from $10 to $7 or lower. Similarly, if the stock price doesn’t drop to $7, your order won’t be executed.
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Key Stats

  • Market Cap
    $2.86B
  • Volume
    -
  • Sector
    Consumer Cyclical
  • 52W High
    $31.03
  • 52W Low
    $17.19
  • Typical Hold Time
    -
  • Enterprise Value
    $3.27B
  • Div Yield
    2.67%
  • Trading Activity
    -
$27.88
52W Low: $17.19
18 Mar 2026
52W High: $31.03
08 Sep 2025

Track Harley-Davidson Inc (HOG) stock price today on Pluang, updated in real time with live charts and market data. Over the past 52 weeks, Harley-Davidson Inc has traded between a low of $17.19 and a high of $31.03, highlighting its annual price range. Buy and sell Harley-Davidson Inc shares on Pluang with fractional shares and real-time market data — safe and OJK-regulated.

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