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Buy & Sell Harley-Davidson Inc (HOG) – Harley-Davidson Inc Price Today

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Aura AI Summary

Harley-Davidson (HOG) trades at $23.11, showing recent volatility with mixed quarterly earnings results. The stock appears fundamentally undervalued with a P/E of 8.31 and P/B of 0.82, supported by a strong balance sheet transformation through a recent HDFS deal. Technical indicators show a bullish moving average signal, while analyst consensus remains cautious with a $17 price target. Recent news includes a motorcycle recall and a major strategic partnership announcement.
The outlook presents a value opportunity given low valuation multiples and improved financial position, but faces headwinds from inconsistent earnings, analyst skepticism, and operational challenges. Key catalysts include the upcoming Q1 2026 results and strategic plan reveal on May 5, which could clarify the company's direction post-balance sheet restructuring.
Read full analysis

Key Stats

  • Market Cap
    $2.58B
  • Sector
    Consumer Cyclical
  • 3M Drawdown
    -17.91%
  • Enterprise Value
    $2.55B
  • Dividend Yield
    3.15%
  • Trading Activity
    100% Buy | 0% Sell
  • Typical Hold Time
    85 days
$23.11
52W Low: $17.19
18 Mar 2026
52W High: $31.03
08 Sep 2025

Harley-Davidson Inc (HOG) is currently valued at a market capitalization of $2.58B, with an enterprise value of $2.55B. Over the past 52 weeks, Harley-Davidson Inc has traded between a low of $17.19 and a high of $31.03, highlighting its annual price range. Over the past three months, Harley-Davidson Inc has recorded a drawdown of -17.91%, reflecting recent price volatility. Harley-Davidson Inc offers a dividend yield of 3.15%, with the most recent dividend of $0.19 paid on 02 Mar 26. On average, investors hold Harley-Davidson Inc for approximately 85 days, indicating typical investor behavior on the platform.

About Harley-Davidson Inc

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.


Technical Indicators
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Overall Summary
Bearish (17)Neutral (8)Bullish (2)

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Key Stats

  • Market Cap
    $2.58B
  • Sector
    Consumer Cyclical
  • 3M Drawdown
    -17.91%
  • Enterprise Value
    $2.55B
  • Dividend Yield
    3.15%
  • Trading Activity
    100% Buy | 0% Sell
  • Typical Hold Time
    85 days
$23.11
52W Low: $17.19
18 Mar 2026
52W High: $31.03
08 Sep 2025

Harley-Davidson Inc (HOG) is currently valued at a market capitalization of $2.58B, with an enterprise value of $2.55B. Over the past 52 weeks, Harley-Davidson Inc has traded between a low of $17.19 and a high of $31.03, highlighting its annual price range. Over the past three months, Harley-Davidson Inc has recorded a drawdown of -17.91%, reflecting recent price volatility. Harley-Davidson Inc offers a dividend yield of 3.15%, with the most recent dividend of $0.19 paid on 02 Mar 26. On average, investors hold Harley-Davidson Inc for approximately 85 days, indicating typical investor behavior on the platform.

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