Dollar General Corp. vs Target Corporation — how do they compare? Dollar General Corp. trades at $127.23 (market cap $27.42B), while Target Corporation trades at $153.77 (market cap $70.31B). The key difference: Target Corporation is far larger — about 2.6× Dollar General Corp.'s market cap, and Target Corporation pays the higher dividend (3%). Which is the better fit depends on your goals — on Pluang, investors hold Dollar General Corp. for 59 Days and Target Corporation for 137 Days on average.
| DG | TGT | |
|---|---|---|
Market Cap | $27.42B | $70.31B |
Volume | 2,291,517 | 4,164,999 |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $156.26 | $169.90 |
52-Week Low | $95.94 | $83.68 |
Typical Hold Time | 59 Days | 137 Days |
Enterprise Value | $41.60B | $83.58B |
Dividend Yield | 1.9% | 3% |
Signals from Pluang's Aura AI — not financial advice
Dollar General (DG) trades at $124.27, up 1.73% today, with a bullish technical signal and support near $123. The stock shows strong earnings beats in recent quarters, with Q2 2026 EPS of $2.48 beating estimates of $2.01. Revenue grew to $40.61 billion in 2025, though net margins compressed to 2.77%. Recent news highlights tariff refunds boosting margins and expansion of same-day delivery via Instacart.
The outlook is positive with a consensus price target of $137.27, implying ~10% upside. Strengths include a low P/S of 0.63 and ROE of 19.69%, but risks include margin pressure from inflation and competitive threats. Analyst sentiment is bullish with 55.77% buy ratings, though insider selling and macroeconomic headwinds warrant caution.
Target Corporation (TGT) trades at $154.76, up 2.52% today, with strong earnings momentum after beating expectations for three consecutive quarters. The stock shows bearish technical signals but maintains solid fundamentals with a 26.41% ROE and 4.08% net margin. Recent price cuts on 2,000 items aim to capture holiday market share, while analyst consensus remains balanced with a $167.18 price target suggesting 8% upside potential.
Target presents a mixed investment case with strong profitability metrics and consistent dividend payments offset by bearish technical indicators and competitive retail pressures. The company's turnaround strategy shows early signs of traction, but execution risks and margin pressures from aggressive pricing remain key concerns for investors seeking exposure to the retail sector.
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Latest headlines on both assets
A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →With 1,926 stores (as of the end of fiscal 2021), Target is a leading American general merchandise retailer, offering a variety of products across several categories, including beauty and household essentials (26% of fiscal 2021 sales), food and beverage (19%), home furnishings and décor (19%), hardlines (18%), and apparel and accessories (17%). Most of Target's stores are large, averaging more than 125,000 square feet. The company has a significant e-commerce presence, deriving around 19% of sales from the channel (up from about 9% in fiscal 2019, before the pandemic). In addition to its namesake stores, Target owns Shipt, an online same-day delivery platform. After it exited Canada in 2015, virtually all of Target's revenue is generated from the United States.
Read more on TGT →