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California accuses Amazon of pressuring vendors to raise prices at rival stores like Walmart and Target.

Market News
09 Oct 2026
Business Insider
View Source
Bearish
California accuses Amazon of pressuring vendors to raise prices at rival stores like Walmart and Target.

The state of California alleges that Amazon is involved in a price-fixing scheme that coerces wholesale vendors to increase prices at competing retailers such as Target, Walmart, Chewy, and Best Buy. Evidence includes email exchanges between Amazon vendor managers and brands like Levi's and Hanes. Third-party sellers also claim Amazon pressures them to raise prices elsewhere. This case raises concerns about Amazon's market power potentially driving up prices across multiple retail platforms.

Amazon.com Inc shares rose 3.32% to USD 262.49 on Pluang as of Oct 10, 2026 03:41 WIB. Target Corporation's stock declined 0.61% to USD 153.81, while Walmart Stores Inc gained 0.71% to USD 111.35. These price changes reflect current market activity amid the price-fixing allegations involving Amazon and competing retailers.

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