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Simply Shabby Chic returns to Target with vintage-inspired home decor in a new exclusive partnership.

Market News
06 Oct 2026
PRNewsWire
View Source
Bullish
Simply Shabby Chic returns to Target with vintage-inspired home decor in a new exclusive partnership.

Target has announced the return of Simply Shabby Chic, a vintage-inspired home brand designed by Rachel Ashwell, through a new exclusive multi-year partnership starting October 11, 2026. The collection includes bedding, pillows, throws, and holiday decor, all priced affordably to appeal to both longtime fans and new customers. This move aligns with Target's strategy to enhance its home merchandise with stylish, design-forward, and value-driven products. The fall collection features soft, layered textures and nostalgic prints, with a holiday line to follow later in October.

Target's stock (TGT) is trading at USD 152.65 on Pluang, showing a slight decline of 0.22% as of Oct 06, 2026 18:51 WIB. The stock maintains a dividend yield of 3.03%, with a typical hold time of 137 days among investors on the platform.

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