Compare Amazon.com Inc (AMZN) vs Williams-Sonoma, Inc. (WSM) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
Amazon.com Inc vs Williams-Sonoma, Inc. — how do they compare? Amazon.com Inc trades at $244.4 (market cap $2.64T), while Williams-Sonoma, Inc. trades at $221.75 (market cap $26.11B). The key difference: Amazon.com Inc is far larger — about 101.1× Williams-Sonoma, Inc.'s market cap, and Williams-Sonoma, Inc. pays a 1.37% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AMZN | WSM | |
|---|---|---|
Market Cap | $2.64T | $26.11B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $274.95 | $240.06 |
52-Week Low | $198.79 | $163.62 |
Enterprise Value | $2.71T | $26.95B |
Dividend Yield | — | 1.37% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $245.34, down 0.69% on the day, with a bullish technical outlook supported by moving averages and a strong fundamental backdrop. Revenue reached $716.92 billion in 2025, with net income of $77.67 billion and a 10.83% margin. Recent news highlights CEO Andy Jassy's optimistic outlook on AWS and AI investments, driving positive sentiment.
The stock presents a compelling opportunity with 88% analyst buy ratings and a $320.75 consensus target, implying significant upside. Risks include intense competition and high capital expenditures, but robust cash flow growth and AI expansion underpin long-term potential for investors seeking growth exposure.
Williams-Sonoma (WSM) trades at $221.75, up 0.9% with a bullish technical signal. The company demonstrates strong profitability with 46.1% gross margins and 54% ROE, though revenue has declined from $8.7B in 2023 to $7.7B in 2025. Recent quarterly earnings have consistently beaten expectations, and the company maintains a $0.76 quarterly dividend. Analyst consensus is mixed with 29% buy ratings but a $215.50 price target below current levels.
WSM faces headwinds from revenue contraction and competitive pressures in home furnishings, though strong margins and consistent earnings beats provide support. The stock trades at premium valuations (P/E 24.9, P/S 3.4) requiring sustained execution. Near-term direction hinges on Q2 2026 earnings due next, with technical support at $217 and resistance at $223.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Amazon.com Inc
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →About Williams-Sonoma, Inc.
With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →
