Price movement over the last 24 hours
Apple Inc vs Salesforce Inc — how do they compare? Apple Inc trades at $312.04 (market cap $4.56T), while Salesforce Inc trades at $165.84 (market cap $138.84B). The key difference: Apple Inc is far larger — about 32.8× Salesforce Inc's market cap, and Salesforce Inc pays the higher dividend (1.04%). Which is the better fit depends on your goals.
| AAPL | CRM | |
|---|---|---|
Market Cap | $4.56T | $138.84B |
Volume | 100,358,844 | — |
Sector | Technology | Technology |
52-Week High | $315.20 | $273.65 |
52-Week Low | $202.38 | $150.12 |
Enterprise Value | $4.58T | $168.88B |
Dividend Yield | 0.35% | 1.04% |
Signals from Pluang's Aura AI — not financial advice
Apple (AAPL) trades at $310.09, down 0.82% on the day, with a bullish technical signal from moving averages and strong institutional support. The company reported robust earnings beats in recent quarters, with Q1 2026 EPS of $2.01 exceeding the $1.95 estimate. Revenue for 2025 reached $416.16 billion, driving a net income margin of 26.91%. Analysts maintain a consensus buy rating with a $329.62 price target, citing Apple's massive device base as an AI opportunity.
The outlook remains positive given earnings momentum and a $0.27 dividend, but risks include potential Q2 2026 earnings miss concerns and union disputes. Valuation multiples like P/E of 37.61 suggest premium pricing, requiring sustained growth to justify upside. Institutional holdings show mixed activity, with some trimming positions amid high RSI levels indicating overbought conditions near-term.
Salesforce (CRM) trades at $166.38, showing modest daily gains of 0.44% amid a challenging year-to-date decline of approximately 35%. The stock exhibits a mixed technical picture with bullish overall signals but bearish moving averages, while fundamentally, the company demonstrates strong profitability with a 77.64% gross margin and consistent earnings beats. Recent news highlights significant AI momentum with Agentforce and Data 360 ARR reaching $2.9 billion, though software sector sentiment remains pressured by AI disruption concerns.
The investment outlook balances robust fundamentals against near-term headwinds. Strong revenue growth to $37.9 billion, expanding net income margins to 18.73%, and a discounted valuation with a P/E of 19.64 present opportunity. However, risks include intense AI competition, sector-wide software sell-offs, and technical resistance near $170. Analyst consensus remains bullish with a $235.20 price target, suggesting significant upside if execution continues.
Trailing returns across standard periods
Latest headlines on both assets
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →