Apple Inc vs Salesforce Inc — how do they compare? Apple Inc trades at $304.51 (market cap $4.50T), while Salesforce Inc trades at $195.35 (market cap $161.76B). The key difference: Apple Inc is far larger — about 27.8× Salesforce Inc's market cap, and Salesforce Inc pays the higher dividend (0.89%). Which is the better fit depends on your goals.
| AAPL | CRM | |
|---|---|---|
Market Cap | $4.50T | $161.76B |
Volume | 100,358,844 | — |
Sector | Technology | Technology |
52-Week High | $340.08 | $266.23 |
52-Week Low | $224.90 | $150.12 |
Enterprise Value | $4.52T | $191.81B |
Dividend Yield | 0.35% | 0.89% |
Signals from Pluang's Aura AI — not financial advice
AAPL trades at $308.26, down 1.62% on the day, with a bearish technical signal and support near $306. The company reported strong earnings beats in recent quarters, with Q3 2026 EPS expected at $1.98. Revenue grew to $416.16B in 2025, and net income margin improved to 27.62%. Recent news highlights AI potential through a partnership with Alphabet's Gemini, but store closures and union disputes pose headwinds.
Outlook remains positive with a consensus price target of $337.63, implying 9.5% upside, supported by robust cash flow and a 63.6% buy rating from analysts. Risks include weaker iPhone sales, regulatory fines, and competitive pressures in AI. The stock offers growth potential but requires monitoring of execution risks and macroeconomic trends.
Salesforce (CRM) trades at $197.51, up 2.47% today, showing strong momentum despite recent sector volatility. The stock demonstrates robust fundamentals with consistent earnings beats, including Q1 2026 EPS of $3.88 beating expectations of $3.13. Technical indicators show bullish momentum with the price above key support levels, while valuation metrics remain reasonable with P/E of 22.89 and P/S of 4.29. Recent corporate actions include a $0.44 dividend declaration for July 2026 payment.
The outlook remains positive with analyst consensus price target of $230.61 representing 17% upside potential. Strong revenue growth trajectory ($37.9B in 2025 to $42.8B projected for 2026) and expanding profit margins (16.35% to 18.73%) support continued appreciation. Key risks include AI-driven sector volatility and macroeconomic headwinds affecting software spending, but the company's dominant market position and consistent execution provide stability.
Trailing returns across standard periods
Latest headlines on both assets
Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.
Read more on AAPL →Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
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