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Brunello Cucinelli launches AI-driven personalized shopping platform, attracting Salesforce investment.

Market News
11 Aug 2026
PYMNTS
View Source
Bullish
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Brunello Cucinelli replaced its traditional eCommerce site with Callimacus, an AI-powered platform that creates a unique shopping experience for each visitor by interpreting intent in real time. Developed by the brand's in-house AI center, the system personalizes content and navigation without collecting personal data. Salesforce recently invested to expand Callimacus across Europe and North America, betting on AI to transform online retail. The platform’s success beyond luxury brands remains to be seen, as it differs from mainstream retail models focused mainly on conversion speed.

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