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iPhone memory costs surge, pushing prices higher and squeezing margins through 2027

Market News
11 Aug 2026
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Neutral
iPhone memory costs surge, pushing prices higher and squeezing margins through 2027

Apple is facing a steep rise in memory costs, which now make up about 34% of the iPhone Pro's bill of materials and could exceed 40% by early 2027. This surge has already led to iPhone prices increasing by up to $300, with further hikes expected as production costs rise. Memory suppliers like Micron and SK Hynix are benefiting from soaring prices, while chip vendors reliant on smartphone volumes, such as Qualcomm, are struggling. Apple may reduce its gross margins to keep demand steady, but the cost pressure could force higher retail prices and impact the broader smartphone market, potentially benefiting Apple if competitors falter.

More News (AAPL)

Apple revamps retail stores with new Genius Bars and upgraded service areas

Apple revamps retail stores with new Genius Bars and upgraded service areas

Apple is redesigning its retail stores with three main changes: refurbished 'Avenue' sections for accessories and services, new dedicated areas for online pickups and Today at Apple sessions, and a return to the classic Genius Bar design with an all-...

Market News
Bullish
9 hours ago
Musk's companies drop antitrust suit against Apple but continue case against OpenAI over chatbot monopoly claims

Musk's companies drop antitrust suit against Apple but continue case against OpenAI over chatbot monopoly claims

Elon Musk's companies xAI and X have voluntarily dismissed their antitrust lawsuit against Apple, which accused Apple of favoring OpenAI's ChatGPT in the iPhone's operating system. However, the suit's claims against OpenAI remain active, alleging ant...

Market News
Bearish
10 hours ago
Apple demands access to OpenAI's secret device and internal data ahead of October court showdown.

Apple demands access to OpenAI's secret device and internal data ahead of October court showdown.

Apple has filed a federal court request to access OpenAI's unreleased consumer device, internal communications, and employee records related to allegedly stolen confidential information. The judge will decide how much Apple can investigate before an ...

Market News
Neutral
11 hours ago
Apple emerges as a top AI stock with 22.56% YTD gain, driven by Siri AI and strong services growth.

Apple emerges as a top AI stock with 22.56% YTD gain, driven by Siri AI and strong services growth.

Apple's stock has risen 22.56% year-to-date, fueled by advancements in Siri AI, a refreshed M5 chip, and record-breaking Services revenue. The company's Q3 FY2026 earnings showed a 16.4% revenue increase to $109.42 billion, with strong iPhone and Ser...

Market News
Bullish
13 hours ago
Apple launches $2,000 foldable iPhone Duo, boosting premium pricing and margins potential.

Apple launches $2,000 foldable iPhone Duo, boosting premium pricing and margins potential.

Apple introduced the iPhone Duo, its first foldable smartphone, priced at a premium $2,000, significantly higher than previous flagship models. This launch aims to increase Apple's average selling price and margins, potentially enhancing earnings per...

Market News
Bullish
15 hours ago
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