Bank of America raises Take-Two price target on strong GTA Online monetization outlook

Bank of America upgraded Take-Two Interactive's price target to $368, citing expectations that the next Grand Theft Auto Online (GTAO) will nearly double monetization rates compared to its predecessor. The bank increased its FY28 bookings forecast by $900 million to $2.2 billion, projecting higher revenue per monthly active user due to a more aggressive "pay-to-progress" model. Structural improvements at Rockstar, including a larger live-service team and better anti-cheat systems, support this optimistic outlook. Take-Two shares rose 2% following the announcement, reflecting investor confidence in GTAO's growth potential.