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Snapchat bans fully AI-generated videos from Spotlight to prioritize authentic human content

Market News
31 Jul 2026
TechCrunch
View Source
Neutral
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Snapchat announced it will no longer reward fully AI-generated videos in its Spotlight feature, aiming to promote authentic content created by real people. The platform will adjust its recommendation system to prioritize human-made videos while still allowing creators to use AI tools for editing and enhancement. This move responds to growing criticism of low-quality AI-generated content and aligns with similar actions by other tech companies to maintain content quality and originality. Snapchat also recently introduced new safety measures for underage users on Spotlight.

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