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Reddit stock plunges 25% despite earnings beat due to AI-driven traffic drop from Google search changes

Company Fundamentals
30 Oct 2026, 16:52 WIB
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Bearish
Reddit stock plunges 25% despite earnings beat due to AI-driven traffic drop from Google search changes

Reddit reported strong Q3 2026 earnings with revenue up 53% and net income rising 74%, beating analyst expectations. However, its stock fell 25% as CEO Steve Huffman warned that Google's AI-powered search is reducing Reddit's referral traffic, potentially shrinking its daily active users in Q4. Reddit plans to shift toward a logged-in user model to boost engagement and ad revenue, but this may reduce casual visitor reach. Investors remain cautious as the company tests this new strategy amid a broader AI impact on search and advertising.

Reddit's stock dropped sharply by 24.26% to USD 98.23 on Pluang as of Oct 30, 2026 21:01 WIB, reflecting investor caution despite its earnings beat. Snap and Pinterest also declined, with Snap down 5.63% at USD 5.36 and Pinterest falling 4.92% to USD 18.93. Meta's shares dipped slightly by 0.59% to USD 620.86, showing a more modest reaction in the media sector on Pluang.

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