FeesSafety
Pluang+

Reddit limits logged-out users amid Google AI traffic drop, risking audience shrink before growth.

Market News
30 Oct 2026, 15:37 WIB
24/7 Wall Street
View Source
Bearish
Reddit limits logged-out users amid Google AI traffic drop, risking audience shrink before growth.

Reddit's CEO Steve Huffman revealed a significant drop in search referral traffic, losing over 1 million weekly visits due to Google's AI search features. To counter this, Reddit plans to test a logged-in-only experience in select non-U.S. markets in Q4, which may reduce its audience further before potentially increasing user engagement and revenue. Despite strong Q3 profits, Reddit's user base is declining in the U.S., and the company faces challenges balancing reach and monetization as it protects its content from AI scraping. The upcoming Q4 report will be crucial to see if the login strategy converts casual visitors into logged-in users effectively.

Reddit's stock price dropped sharply by 22.90% on Pluang, reflecting investor reaction to the company's challenges in maintaining traffic and user engagement. Meanwhile, Alphabet's shares fell 1.20%, showing a more modest decline. These figures are current as of Oct 30, 2026 19:51 WIB.

More News (RDDT)

banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App