
Smurfit Westrock reported revenues slightly above expectations but missed EBITDA targets due to adverse weather and cost pressures. Despite this, underlying demand improved into April, with significantly stronger order books. The company's strategy focusing on value over volume, price increases, and ongoing optimization is expected to protect margins and support expansion. New customer growth and announced price hikes in North America and Europe should aid margin recovery, with a potential stock upside of over 30% and a 4.5% yield, alongside a clear path to margin expansion by 2030.