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Salesforce shares rise 3.2% after acquiring AI customer research firm Listen Labs

Company Fundamentals
30 Sep 2026
Proactive Investors
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Bullish
Salesforce shares rise 3.2% after acquiring AI customer research firm Listen Labs

Salesforce announced it will acquire Listen Labs, a company specializing in AI-driven customer research and human simulation. Listen Labs' technology accelerates customer insight processes from months to days by using AI agents that conduct studies and synthesize data. This acquisition enhances Salesforce's Marketing Cloud, Service Cloud, and AI capabilities, allowing clients to better understand customers through digital twins and global participant networks. The deal aims to improve decision-making and customer experience for businesses and governments.

Following Salesforce's announcement of its acquisition of Listen Labs, the company's shares have gained momentum. On Pluang, Salesforce (CRM) is trading at USD 230.99 with a 1-day increase of 2.52% as of September 30, 2026, 23:31 WIB. The stock shows strong buying interest with 90% of order activity favoring purchases, reflecting investor confidence in the company's strategic moves.

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