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European luxury stocks plunge 40% amid Chinese demand drop and industry challenges

Market News
23 Oct 2026
New York Post
View Source
Bearish
European luxury stocks plunge 40% amid Chinese demand drop and industry challenges

Shares of major European luxury brands like LVMH, Kering, and Hermès have fallen about 40% this year due to reduced demand from Chinese consumers and a slow industry revamp. Sales dropped 1-6% in Q3, with China’s economic slowdown and property market issues hitting spending. Despite current struggles, analysts forecast a 7% revenue rebound by 2027, driven by innovation and new product lines such as Gucci's upcoming beauty license with L’Oréal. Luxury firms remain cautiously optimistic, continuing investments in Asia despite short-term challenges.

Luxury brand stocks face a downturn while Pluang's Consumer Cyclical sector shows broad declines. For readers following luxury brands, here is Pluang's market snapshot as of Oct 23, 2026 22:21 WIB: Out of 134 Consumer Cyclical stocks, only 15 rose while 119 fell. Notable movers include TDUP at USD 2.17 with a 6.65% drop and 86% sell orders, MBLY at USD 6.53 down 6.12%, and DAN at USD 26.58 down 5.84%, reflecting widespread selling pressure in the sector.

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