Royal Caribbean Cruises Ltd. is expanding into the all-inclusive resort sector by acquiring a 50% stake in Sandals and Beaches Resorts for $3 billion. This strategic move aims to broaden Royal Caribbean's presence in the $2 trillion global vacation market by combining its cruise customer base with Sandals' resort brand. The acquisition has led to upgrades from analysts, including Bank of America Securities raising its rating to "Buy" and several firms increasing price targets. However, the deal introduces risks such as higher debt leverage, geopolitical uncertainties, and fuel price volatility.
Royal Caribbean Cruises Ltd. shares are trading at USD 243.69 with a modest 0.41% gain as of Sep 28, 2026 21:28 WIB on Pluang. The company’s market cap stands at $64.91 billion, reflecting significant investor interest amid its $3 billion acquisition of a 50% stake in Sandals and Beaches Resorts. This move into the all-inclusive resort market adds to Royal Caribbean’s enterprise value of $87.55 billion, highlighting its expanding footprint in the global vacation industry.
