Roblox launches AI-powered mobile game builder allowing easy game creation from text prompts

Roblox introduced "Build," a new AI-driven feature enabling users to create games on mobile devices using simple text prompts without programming skills. The tool generates basic games from descriptions, which users can customize and share. While this innovation could boost creativity and accessibility, it raises concerns about low-quality, repetitive games flooding the platform and increasing competition. Roblox plans to mitigate this by ranking AI-generated games based on player retention, ensuring quality content is highlighted. The feature enters public alpha on July 28 in New Zealand, with free and paid options, and Roblox is also developing AI tools for playtesting and analytics to support creators further.