Roblox introduced "Build," a new AI-driven feature enabling users to create games on mobile devices using simple text prompts without programming skills. The tool generates basic games from descriptions, which users can customize and share. While this innovation could boost creativity and accessibility, it raises concerns about low-quality, repetitive games flooding the platform and increasing competition. Roblox plans to mitigate this by ranking AI-generated games based on player retention, ensuring quality content is highlighted. The feature enters public alpha on July 28 in New Zealand, with free and paid options, and Roblox is also developing AI tools for playtesting and analytics to support creators further.
Jefferies downgraded Roblox to "underperform" from "hold," citing concerns that the recent 30% rally was overly optimistic about bookings growth in the next 12 months. The broker cut its 2026 and 2027 bookings and EBITDA forecasts, expecting slower u...
Roblox stock fell 6% following Jefferies' downgrade to Underperform and a price target cut to $38, citing concerns over overly optimistic bookings outlook and slower user growth in the US and Canada. This downgrade contrasts with steady performance i...
