Reddit's shares plunged 25.27% after a strong earnings report was overshadowed by a sharp drop in user traffic, blamed on Google's AI features. While the stock's decline barely affected broad S&P 500 index funds due to Reddit's small weighting, thematic funds like the Global X Social Media ETF (SOCL) with concentrated Reddit exposure suffered bigger losses. This highlights risks for investors holding both core index funds and thematic ETFs with overlapping stocks. Going forward, investors should watch Reddit's user engagement and upcoming ETF portfolio updates to gauge further impact.
Reddit's shares are down 28.26% on Pluang, trading at USD 93.05 as of Oct 30, 2026 22:51 WIB. The iShares Core S&P 500 ETF (IVV) is also lower by 1.55%, priced at USD 760.94 at the same time.
Reddit's stock fell 25% following a significant decline in its third-quarter search referral traffic. The company is shifting to a logged-in user experience, a change analysts believe will take time and likely continue to impact revenue negatively. T...
Block & Leviton LLP is investigating Reddit for potential securities violations after the company disclosed a significant drop in search referral traffic and warned of a possible double-digit decline in daily users for Q4 2026. Reddit also issued rev...
Reddit reported strong Q3 2026 earnings with revenue up 53% and net income rising 74%, beating analyst expectations. However, its stock fell 25% as CEO Steve Huffman warned that Google's AI-powered search is reducing Reddit's referral traffic, potent...
Reddit's CEO Steve Huffman revealed a significant drop in search referral traffic, losing over 1 million weekly visits due to Google's AI search features. To counter this, Reddit plans to test a logged-in-only experience in select non-U.S. markets in...
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