SenseTime bets on cost-efficient AI models to gain market share amid global expansion despite US sanctions.

SenseTime, a Hong Kong-listed AI company facing US sanctions, is focusing on cost-efficient AI models like SenseNova U1 to compete globally, especially in markets outside the US. The company integrates multimodal AI systems combining text, audio, and visuals, aiming to offer practical, affordable solutions despite quality gaps with top international models. SenseTime is expanding in regions like the Middle East, Southeast Asia, and Brazil, targeting enterprise clients willing to pay for higher-quality services. The firm has improved its financials by cutting losses and achieving positive EBITDA, betting on sustainable growth through efficient AI and competitive pricing amid a crowded market.