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Netflix to boost content spending 10% in 2026, leveraging AI to cut costs and expand live programming.

Market News
16 Jul 2026
Deadline
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Bullish
pluang ai news

Netflix plans to increase its content spending by about 10% in 2026, reaching around $20 billion, driven by a focus on live programming which will make up about 5% of total content. Co-CEO Ted Sarandos highlighted that generative AI is helping reduce production costs and speed up output, with AI used in roughly 300 titles mainly in post-production to enhance complex scenes. Despite recent weak financial results, Netflix aims to reinvest cost savings from AI into more content to boost engagement and revenue. The company is also expanding live sports and creator content, seeing live shows as key to subscriber growth and ad revenue.

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