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Netflix's Chief Content Officer Bela Bajaria exits amid layoffs and viewership decline

Market News
15 Oct 2026
New York Post
View Source
Bearish
Netflix's Chief Content Officer Bela Bajaria exits amid layoffs and viewership decline

Netflix announced the departure of Chief Content Officer Bela Bajaria after 10 years, alongside layoffs of 1,000 staff amid declining viewership. Bajaria oversaw a $20 billion content budget and helped launch hits like "Squid Game" and "Wednesday," but recent struggles to find new hits prompted leadership changes. Peter Rice, formerly of 21st Century Fox and Disney, will succeed her. The company also faced a costly failed bid to acquire Warner Bros. Discovery, contributing to a 40% stock drop over the past year.

Netflix shares rose 2.21% to USD 72.13 on Pluang as of Oct 16, 2026, 08:01 WIB, despite recent leadership changes and layoffs. The stock remains far below its 52-week high of USD 124.13. Trading volume was nearly 40 million, with 85% of orders to sell, reflecting cautious investor sentiment.

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Netflix names former Disney exec Peter Rice as new chief content officer, replacing Bela Bajaria.

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