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Jefferies starts Netflix coverage with Buy rating and $85 target, citing growth from ads and subscriptions.

Analyst Insights
15 Oct 2026
Finbold
View Source
Bullish
Jefferies starts Netflix coverage with Buy rating and $85 target, citing growth from ads and subscriptions.

Jefferies initiated coverage of Netflix with a Buy rating and set a price target of $85, implying over 20% upside from the current price. The firm highlights growth potential driven by higher subscription prices, expanding advertising revenue, and improving operating margins. Analyst John Colantuoni forecasts annual earnings-per-share growth above 14% over the next decade and expects per-member revenue to rise about 6%. Netflix's upcoming Q3 earnings report on October 20 will be closely watched for subscriber trends, ad revenue, pricing, and margin expansion.

Netflix shares trade at USD 71.08 on Pluang as of Oct 15, 2026 16:51 WIB, showing a modest 0.72% gain over the past day. The stock's market cap stands at $293.39 billion with a 52-week low of $67.06, indicating some recent price recovery ahead of its Q3 earnings report. Pluang investors hold Netflix for an average of 126 days, reflecting medium-term interest in the stock amid analyst optimism.

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