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Netflix cuts about 6% of staff amid rising competition and strategic shifts.

Market News
14 Oct 2026
TechCrunch
View Source
Bearish
Netflix cuts about 6% of staff amid rising competition and strategic shifts.

Netflix is laying off nearly 1,000 employees, about 6% of its workforce, mainly from product, tech, legal, and HR departments. The move comes as Netflix faces growing competition from social media platforms like TikTok and YouTube, which are gaining in user engagement. Despite the layoffs, Netflix plans to continue investing in key areas to improve its service and remains on track to meet its full-year financial forecast. The company is also expanding its ad-supported tier and investing in new content areas such as gaming and live events to boost subscriber value and engagement.

Netflix's decision to cut about 6% of its workforce highlights the challenges it faces in a competitive media landscape. On Pluang, NFLX shares trade at USD 69.43, down 1.49% as of Oct 14, 2026 22:12 WIB, reflecting investor caution. The stock remains well below its 52-week high of USD 124.13, indicating ongoing market pressure despite Netflix's strategic shifts.

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Netflix cuts 1,000 jobs amid budget tightening and subscriber engagement challenges

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