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Netflix names former Disney exec Peter Rice as new chief content officer, replacing Bela Bajaria.

Market News
15 Oct 2026
CNBC
View Source
Neutral
Netflix names former Disney exec Peter Rice as new chief content officer, replacing Bela Bajaria.

Netflix announced that Peter Rice, a former Disney executive, will replace Bela Bajaria as the company's chief content officer starting October 26. Bajaria, who has been with Netflix for nearly 10 years, focused recently on live sports strategy. Rice brings experience overseeing Disney's cable channels, news, and major live sports events. This leadership change signals Netflix's continued push to scale and enhance its content offerings.

As of Oct 16, 2026 05:11 WIB, Netflix shares on Pluang trade at USD 72.00, up 2.03% in the past day. Despite the leadership change with Peter Rice replacing Bela Bajaria as chief content officer, investor sentiment shows more selling than buying, with 85% of order activity on Pluang being sell orders. Netflix's market cap stands at $293.85 billion, highlighting its significant presence in the media sector.

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