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Registration opens for Brand Licensing Expo 2027 with 265+ exhibitors confirmed in Las Vegas

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10 Nov 2026, 15:00 WIB
Brand Licensing By Informa
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Bullish
Registration opens for Brand Licensing Expo 2027 with 265+ exhibitors confirmed in Las Vegas

Registration is now open for Brand Licensing Expo 2027, scheduled for May 25-27 at Mandalay Bay, Las Vegas. The event, rebranded from Licensing Expo, features over 265 confirmed exhibitors including major brands like Amazon MGM Studios, Coca-Cola, and Netflix. It serves as a key global platform for brand licensing, collaborations, and consumer product innovation across entertainment, sports, fashion, and more. New features for 2027 include a dedicated event app, enhanced networking, and tailored education tracks, aiming to connect industry leaders and foster future collaborations in the $389.8 billion licensing market.

As of Nov 10, 2026 15:11 WIB, Amazon.com Inc (AMZN) trades at USD 268.05, close to its 52-week high of USD 284.02, showing a modest 1-day gain of 0.42%. In contrast, The Coca-Cola Co (KO) is priced at USD 96.33, well below Amazon's peak and with a smaller 1-day increase of 0.31%. On Pluang, Amazon's typical hold time is 129 days, shorter than Coca-Cola's 155 days, indicating different investor engagement levels amid the ongoing brand licensing market developments.

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