Amazon celebrates the second anniversary of its Haul discount store with a week-long "early Haul-iday" event featuring $1 flash deals and millions of products priced under $10. Customer purchases via Haul have surged nearly 350% year over year, and the product selection has expanded over 25 times to more than 10 million items. This early sales push comes amid a trend of retailers starting holiday discounts well before Black Friday, which falls on Nov. 27 this year. Amazon aims to capture early holiday shoppers as competition intensifies with Walmart and Target also launching early deals.
Amazon's early Haul-iday deals highlight the growing competition in retail as holiday shopping kicks off early. On Pluang, Amazon (AMZN) shares rose 3.53% to USD 268.45 as of Nov 10, 2026 01:51 WIB, showing strong investor interest despite a typical hold time of 129 days. Meanwhile, Walmart (WMT) shares were nearly flat at USD 125.42, and Target (TGT) gained 4.96% to USD 166.22, reflecting varied market responses to the early discount season.
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