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Peec AI forms expert team to decode how AI tools like ChatGPT recommend brands and boost visibility.

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26 Jun 2026
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Peec AI forms expert team to decode how AI tools like ChatGPT recommend brands and boost visibility.

Peec AI has assembled a team of SEO experts and AI researchers to understand how AI platforms like ChatGPT, Perplexity, and Google's AI Mode select and recommend brands. This team uses reverse-engineering and experimental analysis to decode the opaque algorithms behind AI search recommendations. Their findings feed directly into Peec AI's platform, which helps brands track their visibility and receive actionable advice to improve their presence in AI-driven search results. This effort is crucial as AI answer engines replace traditional search listings, making brand visibility dependent on complex, unpublished rules within AI models.

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