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Nike shares drop 40% YTD amid broad athletic apparel selloff, raising questions on recovery or continued slump.

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11 Sep 2026
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Nike shares drop 40% YTD amid broad athletic apparel selloff, raising questions on recovery or continued slump.

Nike stock has fallen 40% this year, mirroring declines in peers On Holding and Lululemon, which are down 41% and 53% respectively. This suggests the drop is due to a broad category selloff in athletic apparel rather than company-specific issues. Despite the decline, Nike remains a strong brand with a solid balance sheet, trading at historically low levels. Investors are watching for signs of stabilization in the sector ahead of Nike's investor day in November, which could clarify its growth strategy and potential for a bounce or further decline.

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