Shares of premium athletic apparel brands like Lululemon and Under Armour dropped about 4%, while Nike fell 2%, amid a broader retail selloff that outpaced the general market. This decline reflects growing investor concerns about discretionary spending weakening ahead of the critical holiday shopping season. Lululemon's revenue and sales have already declined this year, prompting lowered full-year guidance, while Under Armour faces challenges with wholesale demand. The upcoming holiday quarter results will be key to assessing whether demand for premium athleisure can recover.
Lululemon trades at USD 99.63 with a 1-day change of -4.26% on Pluang as of Oct 24, 2026 01:11 WIB. Under Armour is down 4.82% at USD 4.64, with 100% of Pluang orders selling. Nike is priced at USD 37.45, falling 2.28%, while most Pluang users are buying it at 78% buy activity.
