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Nike reports weak Q1 and poor FY27 outlook, shares drop on China revenue slump and brand issues

Company Fundamentals
01 Oct 2026
Seeking Alpha
View Source
Bearish
Nike reports weak Q1 and poor FY27 outlook, shares drop on China revenue slump and brand issues

Nike reported weak first-quarter results and issued disappointing guidance for fiscal year 2027, causing its shares to fall in after-hours trading. The company saw a 26% year-over-year revenue drop in Greater China, with no expected recovery until fiscal 2028 or later due to strong local competition. Nike is addressing oversaturation in its Jordan Brand by reducing product launches, a move expected to hurt FY27 results but improve brand health over the long term. The analyst holds a small position but views Nike as a stagnant investment for the next 2-3 years amid better opportunities elsewhere.

Nike's market cap stands at $52.52 billion as of Oct 02, 2026, 10:21 WIB, with a dividend yield of 4.63%. Despite the recent weak quarterly results and cautious outlook, Nike shares are actively traded with a volume of 37,828,459 on Pluang. The stock price is currently $32.09, down 9.35% for the day, reflecting investor reaction to the company's challenges in Greater China and strategic brand adjustments.

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