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Nike misses revenue targets and issues weak outlook due to China market challenges, shares fall 5.8%.

Company Fundamentals
01 Oct 2026
Andrew Wynn
View Source
Bearish
Nike misses revenue targets and issues weak outlook due to China market challenges, shares fall 5.8%.

Nike reported earnings per share of $0.48, beating estimates, but revenue fell short at $11.21 billion due to weak demand in Greater China and rising competition. The company issued a cautious fiscal 2027 outlook with EPS forecast between $1.15 and $1.35, below analyst expectations, and warned of a high-single-digit revenue decline. This led to a 5.8% drop in after-hours trading. Nike's CEO highlighted progress in its performance segment but acknowledged ongoing challenges in key areas including Sportswear, Jordan Brand, and China market.

As of Oct 02, 2026 04:23 WIB, Nike (NKE) shares on Pluang are trading at USD 33.80, down 4.52% for the day, reflecting a notable decline following the earnings miss and cautious outlook. The stock's market capitalization stands at $52.52 billion, with a dividend yield of 4.63%. Investor sentiment on Pluang shows 61% buying activity against 39% selling, indicating mixed reactions to the company's forecast and performance.

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