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Nike plans job cuts and business shake-up after forecasting steep revenue drop, with China sales plummeting 26%.

Market News
01 Oct 2026
New York Post
View Source
Bearish
Nike plans job cuts and business shake-up after forecasting steep revenue drop, with China sales plummeting 26%.

Nike announced deeper restructuring under CEO Elliott Hill, including job cuts and reorganizing global divisions into three regions, following a forecast of a steep revenue decline. The company faces ongoing challenges, especially in China where sales dropped 26% in Q1, due to weak product releases and increased discounting. Nike aims to save $2.5 billion by 2031 and expects revenue to decline in fiscal 2027. The company is also opening a new campus in India and shifting its China online sales strategy to regain market control.

Nike shares on Pluang dropped 9.41% to USD 32.07 as of Oct 02, 2026 05:31 WIB, reflecting investor reaction to the company's bleak forecast and restructuring plans. The stock shows a dividend yield of 4.63% and a market cap of $52.52 billion, with 61% of Pluang users buying and 39% selling at this time.

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