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Nike faces another quarter of flat sales amid struggles in China and global market pressures

Company Fundamentals
01 Oct 2026
CNBC
View Source
Bearish
Nike faces another quarter of flat sales amid struggles in China and global market pressures

Nike is expected to report flat sales for its fiscal first quarter as it continues to face challenges in China and other key markets. The company’s revenue growth has stalled, with a 12% sales drop in China and slightly missed expectations in North America. Despite a positive gross margin outlook and a recent tariff refund boost, Nike’s turnaround efforts under CEO Elliott Hill are pressured by macroeconomic factors and geopolitical tensions. Analysts remain cautious, with some downgrading the stock amid concerns over sustained sluggishness and market risks.

As Nike prepares to report its fiscal first quarter earnings, the stock shows resilience on Pluang with a price of USD 35.83 and a 1-day gain of 1.21% as of Oct 01, 2026 23:13 WIB. Despite challenges highlighted in the report, Nike maintains a market cap of $52.52 billion and a dividend yield of 4.63%, while Pluang investors currently lean towards selling with 65% of order activity on the sell side.

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