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Nike's revenue drops 26% in China, FY2027 outlook shows high single-digit decline amid tough market conditions.

Company Fundamentals
02 Oct 2026
Seeking Alpha
View Source
Bearish
Nike's revenue drops 26% in China, FY2027 outlook shows high single-digit decline amid tough market conditions.

Nike reported a 26% revenue decline in China and missed revenue expectations in its FY1Q27 results, though earnings slightly beat estimates. The company guided for a high single-digit revenue decline in FY2027, citing challenges like strong competition from local and premium brands, changing consumer preferences, and channel partner oversight in China. Despite cost discipline and resilient gross margins providing some support, Nike's stock faces limited upside until execution in China improves visibly. The current valuation at 16.5 times forward earnings already reflects much of the negative sentiment.

Nike's market capitalization stands at $52.14 billion as of October 2, 2026, 17:41 WIB, with a notable dividend yield of 4.63%. Despite the recent revenue challenges in China reported in FY1Q27, Nike's shares on Pluang have experienced a significant 10.81% drop in one day, trading at USD 31.35. The stock sees a balanced investor interest with 61% of orders to buy and 39% to sell, reflecting mixed sentiment on the company's outlook in the consumer cyclical sector.

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