Nike plans to end partnerships with thousands of online distributors in China starting January, shifting sales to its own website, app, and official stores on Tmall, JD.com, and Douyin. This move aims to create a more consistent brand experience and regain pricing control, despite potential short-term revenue declines in a region where sales have fallen 30% over five years. While some analysts warn this strategy could backfire as it did in North America, Nike's largest distributor in China supports the change, expecting it to foster a healthier retail ecosystem and better consumer experience in the long term.
UBS has lowered its price target for Nike by 13% to $42 due to weakening global sales trends and earnings pressure ahead of Nike's first-quarter report for fiscal year 2027. UBS expects Nike's first-quarter earnings to miss consensus by $0.05 per sha...
Kylian Mbappé has ended his long-standing endorsement deal with Nike, which chose not to renew his contract, and signed with Swiss sportswear company On. This marks On's first major entry into football, alongside naming Thierry Henry as director of f...
French soccer star Kylian Mbappe has ended his 20-year partnership with Nike to join Swiss sportswear brand On, which is backed by Roger Federer. This move highlights On's ambition to expand into football, planning to launch its first football boots ...
Nike's stock has dropped 75% over five years, hitting a 12-year low, prompting CNBC anchor Joe Kernen to speculate that Berkshire Hathaway might consider buying the brand. Nike's market cap has shrunk to about $43.66 billion from a $264 billion peak ...
On Holding's stock rose 5% after French soccer star Kylian Mbappé became the face of its new football cleats and apparel line, marking the brand's first serious move into the football market dominated by Nike and Adidas. This move expands On Holding'...
