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Netflix stock down 20% but analysts predict up to 88% gains within a year due to strong revenue growth and ad monetization.

Analyst Insights
16 Oct 2026
24/7 Wall Street
View Source
Neutral
Netflix stock down 20% but analysts predict up to 88% gains within a year due to strong revenue growth and ad monetization.

Netflix's stock has dropped over 20% this year, hitting a 52-week low amid competition from YouTube and missed earnings estimates. Despite this, Netflix continues to grow revenue by double digits and is expanding its ad business, which analysts believe could nearly double ad revenue to $3 billion. Wall Street remains mostly bullish, with an average price target implying a 27% upside and some analysts forecasting up to 88% gains within a year. The upcoming earnings report will be key to determining if Netflix can close the gap between market concerns and analyst optimism.

Netflix's stock has struggled this year, dropping over 20% and recently hitting a 52-week low. On Pluang, NFLX trades at USD 70.64 as of Oct 16, 2026 18:31 WIB, down 2.71% for the day, with a market cap of $302.34 billion. Despite the sell-heavy order activity of 85% on Pluang, the typical hold time is relatively long at 126 days, indicating some investors maintain their positions amid volatility.

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