The BBB National Programs’ National Advertising Division reviewed Royal Caribbean Group's advertising related to gratuities and found the company's recent modifications to be supported. Royal Caribbean clarified in its booking process that gratuities are optional, can be prepaid, and adjusted anytime before disembarkation. However, the Division recommended further improvements to the 'learn more' section and final checkout page to ensure consumers clearly understand gratuities are not mandatory. Royal Caribbean has accepted and implemented these recommendations to enhance transparency about vacation costs.
As of Oct 21, 2026 22:12 WIB, Royal Caribbean Cruises Ltd (RCL) shares are trading at USD 288.28 on Pluang, showing a slight gain of 0.16% for the day. The company holds a market capitalization of $76.98 billion and an enterprise value of $99.62 billion. Despite the positive price movement, Pluang order activity is predominantly sell-side at 97%, indicating cautious investor sentiment.
