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Apple may hike iPhone prices by $200, boosting earnings despite rising component costs, says Morgan Stanley.

Analyst Insights
14 Jul 2026
Market Watch
View Source
Bullish
Apple may hike iPhone prices by $200, boosting earnings despite rising component costs, says Morgan Stanley.

Morgan Stanley predicts Apple could increase iPhone 18 prices by $200 compared to the previous model, leveraging strong demand to offset rising component costs. This pricing strategy is expected to raise Apple's third-quarter earnings per share by 2% to 4% and lift full-year fiscal 2027 earnings by about 1%. The move highlights Apple's pricing power amid a global memory shortage, potentially driving revenue growth despite inflationary pressures on electronics.

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