Apple is developing a new screen-less fitness tracker, described as a thin fabric band with sensors, to compete with Whoop. The product is still in the exploratory phase, with prototypes made, and is not expected to launch before 2028. This new device differs from the Apple Watch by focusing on a simpler form factor similar to Whoop's health tracking bands. The move comes amid leadership changes and challenges like rising costs, as Apple continues to innovate in wearable tech and other devices.
Apple shares trade at USD 340.13 on Pluang as of Sep 23, 2026 02:41 WIB, showing a modest 0.34% gain in the last day. Despite the exploratory stage of its new fitness tracker, Apple remains a dominant player in technology with a market cap of $4.95 trillion. Pluang data shows a typical hold time of 142 days for Apple stock, with more sellers than buyers currently active at 73% sell versus 27% buy. This trading activity highlights steady investor interest as Apple explores new wearable tech innovations.
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