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Apple retail pioneer says AI won't replace in-store shopping experience anytime soon

Market News
21 Sep 2026
TechCrunch
View Source
Neutral
Apple retail pioneer says AI won't replace in-store shopping experience anytime soon

Ron Johnson, who built Apple's retail stores, believes AI will enhance online shopping but won't replace physical stores. He argues that personal, high-value purchases like laptops require in-person experience, which AI can't provide. Johnson expects AI to help consumers become better informed before visiting stores, not to fully automate buying decisions. His views highlight the ongoing importance of human interaction and physical retail despite advances in AI-driven shopping technologies.

Ron Johnson's perspective on the enduring value of physical Apple stores contrasts with the current market sentiment where Apple Inc (AAPL) shares are trading at USD 338.80, up 0.79% as of Sep 22, 2026 07:02 WIB on Pluang. The stock remains close to its 52-week high of USD 340.08, indicating strong investor confidence. Despite a majority of sell orders at 62%, the typical hold time of 142 days suggests many investors maintain a medium-term view on the stock.

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