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Apple's new CEO faces pressure to drop Chinese chip deal amid rising memory costs and US political scrutiny

Market News
22 Sep 2026
24/7 Wall Street
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Neutral
Apple's new CEO faces pressure to drop Chinese chip deal amid rising memory costs and US political scrutiny

Apple's new CEO, John Ternus, is under pressure from Washington to abandon a Chinese memory chip deal that former CEO Tim Cook fought to maintain. This comes as Apple faces rising memory costs, which have significantly impacted iPhone pricing and profit margins. The memory supply chain, dominated by a few suppliers including a Chinese firm, is a key focus amid US efforts to shift Apple towards American suppliers like Qualcomm and Broadcom. Ternus is keeping options open, with future moves likely influenced by upcoming US midterm elections and ongoing geopolitical tensions affecting Apple's global business strategy.

As of Sep 23, 2026 02:01 WIB, Apple (AAPL) trades at USD 340.08 with a modest 1-day gain of 0.33%, while Qualcomm (QCOM) is priced at USD 196.40, showing a stronger 1-day increase of 1.12%. Qualcomm's current price remains well below its 52-week high of USD 251.10 but comfortably above its 52-week low of USD 124.07. On Pluang, Apple sees a higher typical hold time of 142 days compared to Qualcomm's 88 days, reflecting differing investor engagement with these key players amid ongoing supply chain and geopolitical developments.

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