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Hims & Hers shares plunge 26% after Eli Lilly deal amid subscriber and margin challenges.

Market News
10 Nov 2026, 20:03 WIB
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Bearish
Hims & Hers shares plunge 26% after Eli Lilly deal amid subscriber and margin challenges.

Hims & Hers stock dropped 25.67% in a week following its deal with Eli Lilly to expand access to weight-loss drugs, despite Lilly's modest share gains. The decline reflects challenges from Hims' shift to branded GLP-1 drugs, including a drop in gross margins from 74% to 57%, a net loss of $33 million, and a subscriber base shrinking by 100,000. Management views these setbacks as a strategic tradeoff for long-term growth, but upcoming quarters will test subscriber recovery and margin improvements. Meanwhile, Eli Lilly's strong revenue growth and raised outlook contrast with Hims' struggles, showing uneven impact of the partnership on their valuations.

Hims & Hers shares are down 19.66% on Pluang, trading at USD 18.43 as of Nov 11, 2026 01:21 WIB, reflecting ongoing investor caution after recent losses. Eli Lilly's stock, meanwhile, is up 0.75% at USD 1,422.84, showing steadier performance on the platform at the same time.

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