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Hims & Hers cuts 2026 profit outlook for third time, reports $33M loss, CEO defends subscriber drop as strategic trade.

Company Fundamentals
10 Nov 2026, 14:25 WIB
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Bearish
Hims & Hers cuts 2026 profit outlook for third time, reports $33M loss, CEO defends subscriber drop as strategic trade.

Hims & Hers Health lowered its 2026 profit forecast for the third time this year after reporting a surprise $33 million quarterly loss. Revenue grew 49% to $890.4 million, but gross margin dropped due to a shift toward lower-margin weight-loss drugs. The company deliberately reduced U.S. weight-loss marketing, causing a 100,000 subscriber decline, which CEO Andrew Dudum called a trade-off for long-term growth. Despite the profit cuts, the company remains cash-positive with $710 million on hand. Investors will watch the fourth-quarter report in February for updates on 2027 outlook and growth investments.

As of Nov 10, 2026 19:42 WIB, Hims & Hers Health Inc (HIMS) shares trade at USD 22.80 on Pluang, down 0.61% for the day with a market cap of $5.35 billion. Despite the recent profit warnings and subscriber losses, Pluang investors show strong buying interest with 100% buy order activity. The stock's enterprise value stands at $6.06 billion, reflecting ongoing market attention to the company's strategic shifts and financial position.

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