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Apple's strong device sales and services growth drive cash returns despite rising memory costs.

Market News
09 Nov 2026, 14:15 WIB
24/7 Wall Street
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Bullish
Apple's strong device sales and services growth drive cash returns despite rising memory costs.

Apple reported record iPhone and Mac revenues alongside strong growth in its Services segment, which reached $31.6 billion with a 76% gross margin. The company continues to compound cash efficiently, returning $28 billion to shareholders in one quarter and maintaining a high return on invested capital. While Apple spends modestly on AI infrastructure compared to Microsoft, it benefits from a large, loyal customer base of over 2.5 billion active devices. However, rising memory costs could pressure margins, with guidance for a slight decline in gross margin next quarter. Despite this, Apple's expanding ecosystem and new AI features like Siri AI offer catalysts for continued growth and shareholder returns.

Apple's market capitalization stands at $4.98 trillion as of Nov 09, 2026, 19:12 WIB, highlighting its massive scale in the technology sector. On Pluang, Apple shares trade at $344.57 with a modest 0.64% gain over the past day, supported by a daily volume of over 44 million shares. The company's dividend yield remains low at 0.32%, reflecting its focus on growth and shareholder returns through buybacks rather than high dividends.

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