Apple has reportedly reduced its component orders for the new iPhone 18 models by at least 15% due to rising memory chip costs and weaker consumer demand. The company faces higher production costs driven by competition for advanced chips used in AI features, which also led to price increases for iPads and MacBooks earlier this year. This production cut reflects broader challenges in balancing higher component costs with consumer willingness to pay for more expensive devices. Apple has not yet officially commented on the report, but the move highlights ongoing pressures in the tech industry as demand softens and costs rise.
Following the news of Apple cutting orders for the iPhone 18, the stock has seen a decline in trading sentiment. On Pluang, Apple shares are priced at USD 333.87, down 1.92% as of Oct 09, 2026, 16:11 WIB. The platform shows a majority of sell orders at 64%, reflecting cautious investor behavior amid the reported production challenges.
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