Apple is cutting over 200 jobs, mainly from its Vision Pro and Siri teams, to sharpen its focus on AI development and improve its digital assistant. The Vision Pro headset has underperformed commercially, with estimated sales dropping to 45,000 units in late 2025, prompting Apple to scale back that operation. Siri has lagged behind competitors like ChatGPT and Google Gemini, leading Apple to revamp its AI integration across devices. The company is also facing higher production costs due to AI-driven memory shortages and has raised prices on Macs and iPads while introducing a leasing plan to attract more customers and offset expenses.
JPMorgan assigned a 'Buy' rating to Apple with a price target of $340, acknowledging recent rumors of order cuts and slower iPhone Pro Max delivery times, mainly outside the U.S. Apple forecasted slower revenue growth of 9%-11% for the September quar...
Apple will announce the HomeView, a new smart home hub powered by Siri and an A18 chip, designed to control other smart home devices. The device will come in two models, one for countertops and another for wall mounting, marking Apple's strongest pus...
Apple has agreed to employ key team members from personalized audio startup Huxe and license its technology in a reverse acqui-hire deal. Huxe recently shut down, and Apple disclosed the agreement to the European Commission, signaling a move to enhan...
A $10,000 investment in the Vanguard Information Technology ETF (VGT) on the day ChatGPT launched in November 2022 has grown to $30,482 with dividends reinvested, outperforming the Invesco QQQ Trust (QQQ), which grew to $26,095 over 3.85 years. The k...
Apple's stock dropped 3% following reports that it reduced component orders for the iPhone 18 Pro by 15-20% for October due to weaker-than-expected demand and higher memory chip prices. This move impacts Apple and its suppliers like Skyworks, which a...
