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Apple hikes streaming prices and may raise iPhone costs by up to $500, testing customer loyalty.

Market News
09 Sep 2026
24/7 Wall Street
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Bearish
Apple hikes streaming prices and may raise iPhone costs by up to $500, testing customer loyalty.

Apple has raised its Apple TV+ subscription price to $14.99 from $12.99 and is expected to increase iPhone prices by $200 to $500 for new models. These price hikes come amid supply chain cost pressures and mark a series of rolling increases over recent years. The new CEO, John Ternus, now faces the challenge of maintaining customer upgrade rates despite these higher costs. This pricing strategy aligns with similar moves by competitors like Netflix and Disney, reflecting a broader industry trend in streaming and hardware pricing.

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