Asset icon - trade crypto, stocks, and gold on Pluang
Trade on Pluang
One platform for all markets
Download

Retro soccer jerseys surge in popularity ahead of 2026 World Cup, challenging new kit sales.

Market News
10 Jun 2026
Forbes
View Source
Bullish
pluang ai news

As the 2026 FIFA World Cup approaches, sportswear brands like Nike, Adidas, and Puma face a shift in fan preferences toward vintage soccer jerseys from past tournaments. This trend, driven by nostalgia, social media, and sustainability, has turned retro jerseys into a mainstream fashion item, often commanding premium resale prices. Brands are responding by blending heritage designs with modern styles and leveraging streetwear culture to attract younger consumers. The World Cup remains a crucial event for these companies to showcase new kits and capitalize on the growing market for both retro and contemporary football apparel.

More News (NKE)

banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App