Williams-Sonoma, Inc. vs Zillow Group Inc Class C — how do they compare? Williams-Sonoma, Inc. trades at $250.52 (market cap $29.51B), while Zillow Group Inc Class C trades at $33.27 (market cap $7.68B). The key difference: Williams-Sonoma, Inc. is far larger — about 3.8× Zillow Group Inc Class C's market cap, and Williams-Sonoma, Inc. pays a 1.21% dividend while Zillow Group Inc Class C pays none. Which is the better fit depends on your goals.
| WSM | Z | |
|---|---|---|
Market Cap | $29.51B | $7.68B |
Sector | Consumer Cyclical | Media |
52-Week High | $251.81 | $90.35 |
52-Week Low | $168.64 | $29.41 |
Enterprise Value | $30.35B | $7.56B |
Dividend Yield | 1.21% | — |
Signals from Pluang's Aura AI — not financial advice
Williams-Sonoma (WSM) trades at $245.16, down 2.26% today, with a bullish technical signal from moving averages but overbought RSI readings. The company maintains strong profitability with a 13.81% net income margin and 54.01% ROE, supported by recent earnings beats. Recent news highlights investor interest and a CEO stock sale, while cash flow trends show variability, with 2025 net cash flow at -$49 million.
Outlook remains positive with consistent earnings performance and a 'Moderate Buy' analyst consensus, though risks include consumer discretionary sector volatility and competitive pressures. The stock trades above the consensus price target of $231.10, suggesting limited near-term upside based on current valuations.
Zillow Group (Z) trades at $33.26, down 1.45% on the day, amid a bearish technical signal and mixed sentiment. The stock shows strong revenue growth, with Q2 2026 results beating expectations, but faces near-term pressure from a securities class action lawsuit. Valuation metrics like a P/E of 148.41 reflect high growth expectations, while profitability remains modest with a net income margin of 1.96%.
The outlook is cautious; analyst consensus targets $52.00, implying upside, but legal risks and a challenging real estate market pose headwinds. Investors should weigh the company's monetization progress against litigation overhangs and macroeconomic sensitivity for balanced risk-reward assessment.
Trailing returns across standard periods
Latest headlines on both assets
With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →Zillow Group is an online real estate company that simplifies buying, selling, renting, and financing properties. It partners with agents, brokers, and landlords, combining technology with quality service. Its brands include Zillow, Trulia, StreetEasy, and Hotpads.
Read more on Z →